01
Personal feeds, not generic lists
Problem
A plain list of nearby events overwhelms people and rarely fits.
How we solved it
Ranking combines saved interests, location, trending activity and dates.
Case study · 20Local Discovery
Vybra: The Key to Your City
A city guide app that recommends events, venues and experiences, with members-only perks, now live in Chicago and Washington, DC.
- Client
- Vybra, LLC
- Industry
- Local Discovery · Events · Membership
- Platform
- iOS · Android
- Timeline
- 14 weeks
- Outcome
- Running in Chicago and Washington, DC
- 2Cities: Chicago and Washington, DC
- 7 daysTrial before membership billing
- 14 wksFrom kickoff to launch
01
Overview
Vybra answers the question "what should I do tonight?" with suggestions based on each person's tastes and location. We delivered the discovery feed, separate event and venue browsing, the paid membership with partner perks, referrals and an AI assistant, for iOS and Android.
02
The challenge
Planning a night out meant checking ticket sites, venue pages, social posts and search results, then guessing which were worth it. Vybra wanted to replace that with one app whose suggestions actually fit the person, and to fund it through a membership that offers more than a feed of listings.
03
Our approach
We made personalization the home screen rather than a filter, and treated events and venues as two different products with their own browsing and detail views.
04
How we built it
4 steps, from architecture to launch.
- 01
Taste plus location
The home feed mixes each user's interests, their location, what's trending and what's coming up.
- 02
Precise location
Device GPS works alongside Google Places and Geocoding for address search, autocomplete and distance.
- 03
Membership through the stores
RevenueCat handles plans and a 7-day trial on iOS and Android, with partner perks on top.
- 04
Growth loops
Referral codes travel as deep links and are tracked through to rewards.
05
Problem → How we solved itTechnical challenges
02
Events and venues kept separate
Problem
An event and a bar need different information and different ways to browse.
How we solved it
Separate Events and Places sections, each with its own categories, filters and detail pages.
03
A paid tier on both platforms
Problem
Membership had to work identically through Apple and Google billing.
How we solved it
RevenueCat manages plans, the free trial and membership state across both stores.
06
6 screensScreens
07
5 featuresWhat we shipped
- 01
Your feed
Trending, recommended, upcoming and saved events based on your interests.
- 02
Events
Search, categories and filters, plus pages with photos, reviews, organizer, price and who's going.
- 03
Places
Venues by category and distance, with photos, video and venue details.
- 04
AI assistant
Ask in plain language for ideas about what to do.
- 05
Membership and referrals
Paid plans with a free trial, partner perks, and referral codes that earn rewards.
08
Tech stack
- Flutter
- iOS and Android app
- Firebase
- Auth, database, storage and messaging
- RevenueCat
- Memberships and in-app purchases
- Google Maps Platform
- Places, geocoding and location
- OpenAI
- AI discovery assistant
Tell us what you are shipping.
Start a Project →